Manage messaging consent, unsubscribe, and delivery status

How Wealthru keeps your email and text messages CASL-compliant, lets recipients opt out in one click, and shows you whether each message actually went out.

Before you start

• You need to be a property manager, account owner, or admin.
• This applies to commercial messages (newsletters, promotions, bulk announcements). Routine account and tenancy notices (receipts, rent due, maintenance updates) are transactional and are not consent-gated, but they are still tracked.

Consent and unsubscribe (CASL)

• Every commercial email and text identifies your business and gives a way to opt out, as Canadian anti-spam law (CASL) requires.
• Email has one-click unsubscribe. Each commercial email carries a standards-based List-Unsubscribe header, so Gmail and Outlook show a built-in unsubscribe button, plus a footer link. Clicking either opts that address out right away. No login is needed.
• Text has STOP. A recipient can reply STOP to opt out of texts. That reply withdraws their consent for texts in every account that holds it for their number, and it also pauses any rent-reminder sequence running for them. Replying STOP to an email works the same way for email.
• When someone opts out, their consent is recorded as withdrawn and Wealthru will refuse to send them further commercial messages on that channel. You can see the consent ledger on the Consent page.
• Opting out is safe to repeat. Clicking the link twice just confirms again, it never errors.
• An old email's link still works. Each message carries its own unsubscribe link, and every one of them stays good for 400 days after it was sent. Someone who goes back to a message from last month, or from last year, and presses unsubscribe is opted out just the same. CASL requires the link to keep working for at least 60 days after a message goes out, so this is comfortably past what the law asks for.

Once someone has opted out

An opt-out belongs to the recipient, so you cannot switch it back on for them with a button. This protects you as much as them: under CASL the sender has to be able to prove consent, and a record anyone could overwrite would prove nothing.

• The recipient can opt back in themselves at any time. A tenant with a portal login does it under Message preferences on their own home page, and it takes effect straight away. Point them there rather than recording it for them.
• The Consent page now tells you which case you are in. Each opted-out row says either "They can turn this back on in their portal" or "Only they can restore this, with fresh consent you record below". The first means the person has a login and can do it right now. The second means there is no login behind that address, so asking them to go to their portal will not get you anywhere and fresh express consent is the only route.
• If they genuinely gave you express consent again, in person, on paper, or on a renewal form, you can record it. Enter the address on the Consent page, and when Wealthru refuses, describe how you obtained that consent. What you write is kept as your proof.
• The opt-out follows the person, not the way you type their address. Entering the same number in a different format, or the same email in different capitals, gets the same refusal. It is the same recipient either way.
• Nothing is ever erased. The Consent history on the same page shows every change with who made it and when, including the withdrawal your new record follows. That history is what you would show a regulator.

Delivery status

• Wealthru records a status for every email and text it sends, so you can tell what actually happened instead of guessing.
• Statuses are queued, sent, delivered, failed, bounced, or suppressed (held back in a non-production or test environment).
• A failed or bounced message is shown with a reason, not hidden. Use this to spot a bad address or a delivery problem during a dunning or rent-reminder run.
• Recipient addresses are stored privately. Delivery records never expose a raw email or phone number.

Language (EN/FR)

• Message templates and the unsubscribe and sender footer are available in English and French and follow the recipient's language. English is used when a French wording is not available yet.
• The French wording is a first draft pending a native-speaker review, so the language switcher stays off until that review is done.

Troubleshooting

• A recipient says they still get messages after unsubscribing. Check the Consent page. A withdrawn record blocks commercial sends. Transactional notices (a receipt, a rent-due notice) are not blocked by an unsubscribe, that is by design.
• My message shows failed. Open the delivery record for the reason. A bad address or a provider error are the common causes. Fix the address and resend.
• I want to opt someone back in. You cannot do that with a button, by design. Ask them to opt in again themselves. A tenant does it under Message preferences in their portal. Or record the fresh express consent they gave you and describe how you obtained it. See "Once someone has opted out" above.
• I told someone to go to their portal and they say they cannot find it. Check what the Consent page says on that row. If it reads "Only they can restore this, with fresh consent you record below", that address has no portal login behind it, so there is nothing for them to open. Invite them to the portal from the tenant's page first, or take fresh express consent instead.
• Someone replied STOP but I still see their consent as granted. Check that the number on the consent record is the same number they texted from. STOP matches the usual ways a number can be written, so a mismatch normally means it is a different line.